We Help Brands Play a Meaningful Role in People's Lives
Since 1998 McCann Almaty launched transformational campaigns for over 50 global and local brands, including Coca-Cola, Nestle, L'Oréal, World Class, Almaty Marathon, Almaty Triathlon Federation and others.
Truth Well Told
It's our core belief that consumer insights based in truth are crucial to building brands that last. Bringing this idea to life, McCann Almaty creates the kinds of advertising campaigns, platforms and content that consumers actively seek out and engage with.
McCann Almaty Showreel 2022
Our best cases in one video
HCB - We make you richer
Building relationships with those with whom it is beneficial is the right thing to do when it comes to banks. And our clients are mercantile in this matter. Therefore, we will show that a healthy relationship with a bank should be based on profit, through the metaphor of speed dating.
Tanflex Plus
Even a severe sore throat can have its benefits - when you can’t swallow, it’s easier to be on a diet, and if you can’t speak because of pain, you don’t have to participate in work meetings. But the main plus of a sore throat is that it will definitely end if you use Tanflex Plus.
Big Bob Peanuts
With Big Bob peanuts, you can taste different countries and practically visit them. We invite everyone to take a trip to the «Peanut World» and enjoy each of the countries.
Khrutka
In the morning, when everyone is in a hurry, it seems that the whole house is upside down. And mothers have a particularly difficult time at this time - they need to feed and gather their children, help their husband, and don’t forget about yourself. It's good that there is Khrutka, with whom everything will fall into place.
Flint Snacks
Young people love to stand out and be unique. That's the reason why they choose Flint snacks, everyone has their own. Someone loves the taste, and someone crunch. It is convenient for someone to eat it at school, and someone takes it to a party. The reasons are different, but "Flint" is one!
Almaty Marathon 2022 - Cafe
You will recognize him from a thousand, by the watch, by the shoes, by the number! The community of marathonists very easily recognize each other in the crowd. And each such meeting adds motivation to participate in the main athletic event of the year. Based on this observation, we have built a new campaign for our beloved Almaty Marathon.
Almaty Marathon 2022 - Сourier
You will recognize him from a thousand, by the watch, by the shoes, by the number! The community of marathonists very easily recognize each other in the crowd. And each such meeting adds motivation to participate in the main athletic event of the year. Based on this observation, we have built a new campaign for our beloved Almaty Marathon.
Meet Spring With Coca-Cola
Spring comes in life with colors, Coca-Cola comes in tables cheerfully spring and Nauryz - the beginning of new hopes and new happiness – turns into a feast with Сoca-Сola
Fortedetrim - You can handle any task
Many worries and decisions fall on the shoulders of a modern urban woman - she needs to complete tasks at work, play sports, take care of her family, and also find time to meet with her friends. In order to “handle" all this, she needs a lot of energy and strength, which Fortedetrim vitamins help her to find.
Trombopol Neo is the chosen one
Thrombopol Neo helps your heart to stay alert and ready to fight back the most insidious diseases. Now you have nothing to worry about and your heart has a strong protection.
Purina One - Healthy Box
Your pet's transformation starts with proper nutrition - for the Purina One promotional campaign, we developed a special Healthy Box with a unique pop-up design, which was filled with the things that cats need.
Mastercard Google Pay
With Mastercard and Google Pay you can pay easily, comfortably and securely!
Odeston - And Bile Does Not Stand Still
Odeston, as a true professional, is always ready to help you in a difficult situation and resolve problems with stagnation of bile. As a skilled traffic controller, Odeston removes the jam in your body and makes you feel better
Almaty Marathon 2021 - Gym
We decided to give people back their excuses and to show them what they would miss if they stay at home this year. Again. We gave them a choice between Almaty Marathon and loss. And the choice became a challenge itself.
Almaty Marathon 2021 - Sofa
We decided to give people back their excuses and to show them what they would miss if they stay at home this year. Again. We gave them a choice between Almaty Marathon and loss. And the choice became a challenge itself.
Almaty Marathon 2021 - Stadium
We decided to give people back their excuses and to show them what they would miss if they stay at home this year. Again. We gave them a choice between Almaty Marathon and loss. And the choice became a challenge itself.
Sberbanl Online - DOWNLOAD, LAUNCH!
The launch of the updated Sberbank online application can be compared to the launch of a new spacecraft - it has become more reliable, more powerful and cooler. This means that by downloading it, you will discover a whole Universe of possibilities, services and impressions.
“Jumping” blood pressure?
To show the problem and the effect of the medicine outside the box, we use a vivid image and unexpected copyright – our product now is like a cowboy, who’s riding the hypertension.
Cardio Portal Branding
By combining two graphic hearts, we saw the image of a butterfly, which was complemented by a recognizable cardio symbol - a stethoscope. The butterfly symbolizes lightness and rebirth.
Neurology Portal Branding
We have combined unique visual elements related to neurology: the first letter of the site name (Nevrologia.kz) and the image of brain neurons, as well as the connection between doctors and patients. This is how we got the original image of the capital letter "N" which tells us that "this is where neurology begins."
Almaty Marathon 2020 - Fun
We decided to give people back their excuses and to show them what they would miss if they stay at home this year. Again. We gave them a choice between Almaty Marathon and loss. And the choice became a challenge itself.
Almaty Marathon 2020 - Likes
We decided to give people back their excuses and to show them what they would miss if they stay at home this year. Again. We gave them a choice between Almaty Marathon and loss. And the choice became a challenge itself.
Almaty Marathon 2020 - Friends
We decided to give people back their excuses and to show them what they would miss if they stay at home this year. Again. We gave them a choice between Almaty Marathon and loss. And the choice became a challenge itself.
Flexinovo - Don't become a tree
Challenge: Flexinovo is a dietary supplement that helps your joints stay healthy and flexible even with a strong and regular activity. Truth: When you have joint problems, you can’t move without pain and you feel like a “tree”, and even simple daily activities are impossible to carry out. Solution: Flexinovo helps to come back to normal life, eases the pain and makes your joints flexible again.
Sumamigren - Migraine Hits Your Head
Sumamigren is a medical treatment against migraine that helps you to heal unbearable headaches. We had a task to put the problem on the agenda, remind the audience about it and to attract people to the website via banner ads.
Maxigra - Be HARD till the end!
#AnotherYou Challenge
Challenge: To develop the idea of advance of a sports challenge #ДругойТы \ #AnotherYou, which will create maximum awareness and convince each Kazakhstan citizen to complete 21 days of training. Idea: We can infinitely promise yourself to start doing sport. What if to pledge the word not to yourself, but to million people? In order to motivate the population to accept and go through the sports challenge, we urged Kazakhstan citizens to make a video promise to the whole country.
Gratitude Warms You Up
Challenge: Bring festive mood of Coca-Cola to the coldest spots of the city. Idea based in Truth: Gratitude Warms You Up. Solution: Bus stops showing the power of gratitude and unity.
KitKat Pop Choc
Challenge: To intrigue youngsters with a new format of KitKat chocolate drops. Idea based in Truth: KitKat Pop Choc - a new level of a break. Solution: We presented a series of TV commercials based on popular 8-bit games, where - with a crunch - KitKat Pop Choc drops are taken out like pixels in classic games.
KitKat Dark
Challenge: Stimulate the sales of the new dark chocolate KitKat bar. Idea based in Truth: Awaken the power of “the dark break” with KitKat. Solution: In the heat of superhero movie premieres, we launched a campaign with the KitKat Dark bar as a new "dark" hero of the break.
Huawei P9
Challenge: Raise interest for a new smartphone model with a unique camera. Idea based in Truth: Huawei P9 - the evolution of mobile photos. Solution: We announced the unique capabilities of Huawei P9 camera by Leica and allowed people to experience it during the Weekender festival.
Elseve Total Repair 5
Challenge: Convince Kazakhstani women about the benefits of complex hair care. Idea based in Truth: Elseve: 5 problems - 1 solution. Solution: We invited the popular Kazakhstani actress, Karlygash Mukhamedzhanova, to share her impressions of the new Elseve Total Repair 5 in a TV commercial.
TOYOTA City
Challenge: Attract Toyota owners to a new centralized service. Idea based in Truth: Toyota City - in the best traditions of Japan. Solution: We showed the advantages of the Toyota City service by drawing parallels with Japanese traditions and values.
Coca-Cola 100 years young
Challenge: Contribute in a unique way to the world celebration of the 100th anniversary of Coca-Cola’s contour bottle. Idea based in Truth: 100 years of Coca-Cola’s youth. Solution: We allowed all Coca-Cola fans on the planet to see the age of the bottle on the popular site: HowOld.net.
MEGA Silk Way
Goal: Become interesting! Attract the maximum number of guests to the opening ceremony of the “MEGA SILK WAY” mall in Astana. Challenge: A new shopping and entertainment center will not surprise anyone. Idea based in Truth: From buyers into discoverers! Solution: We turned all the visitors of “MEGA SILK WAY” into adventurers and heroes of the Great Silk Road.
Fitnation
Challenge: Increase the number of first visits to Fitnation fitness centers. Idea based in Truth: The heaviest thing to lift are not the weights, but ourselves off the couch. Solution: To attract the attention of potential customers, we talked about sports without sports, using every Kazakh family’s favorite simulator.
The Ritz-Carlton Residences
Challenge: Explain the value of the most luxurious residences in Astana. Idea based in Truth: Be where the true decisions are made. Message: Best decisions are made at home.
Bus stops of goodness by Coca-Cola
Challenge: to encourage people to share goodness during New Year period. Idea: bus stop of goodness by Coca-Cola with the device that allows people to share one road trip with those who need it more or get one free trip to yourself.
Almaty Marathon 2019
Challenge: to develop campaign that will reach maximum number of new participants. Idea: the suffering and pain on faces of finishers can scare any beginner, but experienced marathoners will say that this is the best feeling in life, which is worth to run for.
ATF Bank - #1VERTICALLIFEHACK
A bank with #1vertical card came to us and we asked ourselves: how the uniqueness of the product is explained and how it should be? We decided to play the trick in this boring banking market, significantly rejuvenating the audience. Our card has become a physical #lifehack in any situation where it is needed or even when it's not - this became a value and an essence of the sub brand. Visual coding successfully fell on Zine Culture - an ultramodern style with a wide range for creativity. The final point of the campaign was a successful non-standard BTL activation in cinemas, which was noted by biggest mass media
Magic Step by Step
Being ambitious, goal oriented, and creative at heart, we know, that great ideas are worth nothing without professional management and rigorous production. That's why we apply McCann global standards and principles to produce the best advertising you can get in the Kazakhstani and regional markets.
Brief
What is the problem we're trying to solve or business opportunity we want to capture?
To us, advertising is not about creative TVC and beautiful posters, but about making a positive changes to your business via behavior-changing communications. To make them real, we define a client's business goals and the role of communication first.
Strategy
How can communications uplift your marketing performance?
After applying Truth 2 Meaning framework, we develop detailed communication and media strategy - what, where, and to whom we will speak. The message and the creative idea transforms at each stage of the consumer journey to be most meaningful and relevant to the consumer at this particular moment. The right message delivered in the right context makes all the difference.
Creative
What story will make your consumers think, feel and act different?
They're artists, poets, screenwriters, and salespeople working as one team to create the most powerful messages in all relevant media, be it TVC, PR, Internet or anything else. Honestly, we never know what they'll bring us next time. Your consumers will also have - and love - this anticipation of "what will this brand surprise me with next."
What We Really Do
We provide our clients with the most innovative advertising and marketing solutions based on the proven expertise of our local and global team.
Communications Strategy
Do you need to define your brand purpose or clarify its USP? Applying 5C framework, we construct the milestone of your marketing communications, appealing both to rational and emotional needs of its consumers.
Integrated Advertising
Do you want to influence you consumers? Be it a classic TV spot, OOH, Ambient, BTL or Online Activations, we provide all kinds of creative communications, bound into one engaging story, to change the way your consumers think, feel and act.
Education and Audit
Want to enhance your marketing department's performance? We're ready to conduct short-term trainings and/or supervision sessions to share our local and global expertise.
Who We Really Are
A team of creative folks dedicated to telling the truth and telling it well. All of our people have one thing in common – we're all creative entrepreneurs. We put a bit of entrepreneurial spirit into everything we do, and we know that the best ideas can come from anyone, and anywhere.
Your next marketing campaign could be our most inspiring challenge