We Help Brands
Play a Meaningful Role
in People's Lives
Since 1998 McCann Almaty launched transformational campaigns for over 50 global and local brands, including Coca-Cola, Nestle, L'Oréal, World Class, Almaty Marathon, Almaty Triathlon Federation and others.
Play a Meaningful Role
in People's Lives
Since 1998 McCann Almaty launched transformational campaigns for over 50 global and local brands, including Coca-Cola, Nestle, L'Oréal, World Class, Almaty Marathon, Almaty Triathlon Federation and others.
Truth Well Told
It's our core belief that consumer insights based in truth are crucial
to building brands that last. Bringing this idea to life, McCann Almaty creates the kinds of advertising campaigns, platforms and content that consumers actively seek out and engage with.
to building brands that last. Bringing this idea to life, McCann Almaty creates the kinds of advertising campaigns, platforms and content that consumers actively seek out and engage with.
McCann Almaty Showreel 2022
Our best cases in one video
Magic Step by Step
Being ambitious, goal oriented, and creative at heart, we know, that great ideas are worth nothing without professional management and rigorous production. That's why we apply McCann global standards and principles to produce the best advertising you can get in the Kazakhstani and regional markets.
Brief
What is the problem we're trying to solve or business opportunity we want to capture?
To us, advertising is not about creative TVC and beautiful posters, but about making a positive changes to your business via behavior-changing communications. To make them real, we define a client's business goals and the role of communication first.
To us, advertising is not about creative TVC and beautiful posters, but about making a positive changes to your business via behavior-changing communications. To make them real, we define a client's business goals and the role of communication first.
Strategy
How can communications uplift
your marketing performance?
After applying Truth 2 Meaning framework, we develop detailed communication and media strategy - what, where, and to whom we will speak. The message and the creative idea transforms at each stage of the consumer journey to be most meaningful and relevant to the consumer at this particular moment. The right message delivered in the right context makes all the difference.
your marketing performance?
After applying Truth 2 Meaning framework, we develop detailed communication and media strategy - what, where, and to whom we will speak. The message and the creative idea transforms at each stage of the consumer journey to be most meaningful and relevant to the consumer at this particular moment. The right message delivered in the right context makes all the difference.
Creative
What story will make your consumers
think, feel and act different?
They're artists, poets, screenwriters, and salespeople working as one team to create the most powerful messages in all relevant media, be it TVC, PR, Internet or anything else. Honestly, we never know what they'll bring us next time. Your consumers will also have - and love - this anticipation of "what will this brand surprise me with next."
think, feel and act different?
They're artists, poets, screenwriters, and salespeople working as one team to create the most powerful messages in all relevant media, be it TVC, PR, Internet or anything else. Honestly, we never know what they'll bring us next time. Your consumers will also have - and love - this anticipation of "what will this brand surprise me with next."
What We Really Do
We provide our clients with the most innovative advertising and marketing solutions based on the proven expertise of our local and global team.
Communications Strategy
Do you need to define your brand purpose or clarify its USP?
Applying 5C framework, we construct the milestone of your marketing communications, appealing both to rational and emotional needs of its consumers.
Applying 5C framework, we construct the milestone of your marketing communications, appealing both to rational and emotional needs of its consumers.
Integrated Advertising
Do you want to influence
you consumers?
Be it a classic TV spot, OOH, Ambient, BTL or Online Activations, we provide all kinds of creative communications, bound into one engaging story, to change the way your consumers think, feel and act.
you consumers?
Be it a classic TV spot, OOH, Ambient, BTL or Online Activations, we provide all kinds of creative communications, bound into one engaging story, to change the way your consumers think, feel and act.
Education and Audit
Want to enhance your marketing department's performance?
We're ready to conduct short-term trainings and/or supervision sessions to share our local and global expertise.
We're ready to conduct short-term trainings and/or supervision sessions to share our local and global expertise.
Who We Really Are
A team of creative folks
dedicated to telling the truth and telling it well.
All of our people have one thing in common – we're all creative entrepreneurs. We put a bit of entrepreneurial spirit into everything we do, and we know that the best ideas can come from anyone, and anywhere.
dedicated to telling the truth and telling it well.
All of our people have one thing in common – we're all creative entrepreneurs. We put a bit of entrepreneurial spirit into everything we do, and we know that the best ideas can come from anyone, and anywhere.
Your next marketing campaign
could be our most inspiring challenge
could be our most inspiring challenge
v.slieptsov@mccann.kz
+7 727 355 00 89
Rubinstein street, 48, Almaty,
050026, Republic of Kazakhstan
McCann Worldgroup
+7 727 355 00 89
Rubinstein street, 48, Almaty,
050026, Republic of Kazakhstan
McCann Worldgroup